MountainSouth USA, the international destination marketing partnership for America's Southern Highlands, invites you to discover the beautiful landscape and rich culture of the mountains of western North Carolina, eastern Tennessee and southwest Virginia. The region includes Asheville, a lively and charming city rich in Art Deco architecture and home to the acclaimed Biltmore Estate and Grove Park Inn Resort and Spa; the Great Smoky Mountains National Park, America’s most visited national park; the Blue Ridge National Heritage Area, established by the U.S. Congress in 2003 in recognition of the beauty and varied cultural history of the North Carolina mountains; the scenic Blue Ridge Parkway, America’s Favorite Drive; and the Qualla Boundary, the homeland of the Eastern Band of Cherokee Indians. You can also visit America’s First Frontier; the Crooked Road Music Heritage Trail that celebrates the region’s importance as the birthplace of country, bluegrass and roots music; Jonesborough, TN, home of the National Storytelling Festival; the glorious Barter Theatre in Abingdon, VA, where Gregory Peck, Hume Cronyn and other famous thespians have taken the stage; stunning arts and crafts; unparalleled fall foliage and year-round festivals; world-class golf, resorts and spas; and outdoor adventures from rail to raft. In the Southern Highlands, you will experience the real American Holiday!

"The traveler who follows the trails of this far country... knows there is but one name that will do it justice – the Southern Highlands."

- John C. Campbell